WHO ARE WE?
Founded by athletes, for athletes.
We are the UK’s first athlete led VC Firm investing in the next generation of disruptive startups at Seed & Series A.
BELIEF
We champion the global impact of athlete-driven venture capital, recognising the untapped potential at the intersection of elite sports and exceptional founder leadership.
Our approach goes beyond viewing athletes as mere influencers; we see them as strategic players in the investment world. By educating and engaging athletes, we unlock significant enterprise value. Our unique position allows us to identify overlooked opportunities, access exclusive networks, and provide unparalleled value to founders. Ultimately, we're transforming athletes into investors whilst simultaneously boosting outcomes for innovative start-ups.
EDUCATION
Our members benefit from collective investment expertise through our seasoned investment team, gaining hands-on experience in venture analysis.
We provide support in examining deals, teaching critical investing principles, founder evaluation, valuation methods, and due diligence processes. Through our partnership with the European Sports Business School, we offer access to broader education pathways, ensuring a comprehensive understanding of the start-up landscape. This approach equips our community with the knowledge and skills needed to navigate the world of venture capital effectively.
ENGAGEMENT
Our members have the opportunity to engage with disruptive entrepreneurs and industry leaders in venture and technology.
By participating in our Athlete Committee, athletes gain insight into the full investment process and have access to portfolio company founders for illuminating Q&A sessions. Members can also apply their newly acquired knowledge to potentially high-growth opportunities by co-investing in select deals alongside the fund. This hands-on approach allows our community to immerse themselves in the world of venture capital and world class start ups.