We are the UK’s first athlete-led Venture Capital firm.
Founded by athletes, for athletes. We invest small, supercharged cheques into top percentile early stage founders from Pre-Seed to Series A.
We co-invest with market-leading VC funds across B2B software, marketplaces, SaaS, healthtech, fintech, AI and media. We do not invest in early-stage sports technology businesses.
We aim to implement an investment strategy that harnesses the access to private deals afforded to elite professional athletes. We then add value by leveraging our network for early-stage companies.
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We are the trusted bridge between elite athletes, experienced investors and operators to support ambitious founders.
Our network includes more than 850 world class athletes from across the globe, an investment team with experience across more than 300 investments, seasoned executives and operators who have serial success in building global businesses.
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We are generalist Pre-Seed to Series A investors, writing initial cheques of £50,000 to £300,000. We predominantly focus on the UK and Europe whilst remaining open to exceptional global opportunities.
We are not lead investors - we typically co-invest alongside established venture funds, collaborating on opportunities with market leading investors and founders.
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We are not just investing capital; we're offering access to our high-profile network, where we can provide support across B2B relationships, marketing, sales, and business development.
Our aim is to be the most valuable name on the cap table, providing the most ambitious founders with the opportunity of forming unique relationships to help propel their business forward.
OUR PORTFOLIO COMPANIES
NEWS
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![Juventus players representing Juventus Forward, the venture programme launched with The Players Fund.]()
Juventus and The Players Fund launch venture programme Juventus Forward
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![Tom Grennan, Daniel Kaluuya, Maya Jama, Roman Kemp and Jack Whitehall supporting The Players Fund Artists Collective.]()
TPF Launch Artist-Led Investment Vehicle Backed by Maya Jama, Roman Kemp, Daniel Kaluuya, Tom Grennan and Jack Whitehall
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![Como 1907 and The Players Fund launching Como Ventures.]()
COMO 1907 and The Players Fund launch Como Ventures
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![Athlete investors represented by The Players Fund and The Players Company.]()
The Players Company invest in TPF Making it the World's Largest Athlete Investor Community
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![Palabra AI following investment from The Players Fund.]()
TPF Invests in Palabra Ai alongside 776, Creator Ventures, Nvidia Inception Program and Google Startups
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![Harry Kane investing alongside The Players Fund in Seat Unique.]()
Harry Kane Invests in Portfolio Company Seat Unique alongside The Players Fund
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![Ruari Bell, Co-Founder and Managing Partner at The Players Fund, recognised in Forbes 30 Under 30 Europe.]()
Founding Partner, Ruari Bell, recognised in Forbes 30 Under 30
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![Unravel, a travel platform backed by The Players Fund.]()
TPF's Pre-Seed Investment Unravel Closes Successful $7M Series A Round
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![Partao team members beside industrial equipment following investment from The Players Fund.]()
Partao, Industrial B2B E-Commerce Platform Led by Amazon Veterans, Secures Funding from Players Fund, Mangrove Capital, and FJ Labs
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![Prosper, a wealth management platform backed by The Players Fund.]()
TPF Invest in AI Wealth Management Company Prosper, joining Andreessen Horowitz, Connect Ventures and MMC Ventures
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![Luke Donald holding an OptimallyMe blood test kit following investment alongside The Players Fund.]()
The Players Fund Invests In Visionary AI Health Platform OptimallyMe, alongside Ryder Cup Captain Luke Donald
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![Naomi Osaka with LeBron James, an investment partner in Hana Kuma alongside The Players Fund.]()
The Players Fund Invest with LeBron James, Epic Games, Nike and Fenway Sports Group into Naomi Osaka's Hana Kuma
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![Attendees at The Players Fund and Seat Unique portfolio event.]()
The Players Fund x SEAT UNIQUE event
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![Close-up of logos for Carta and Players Fund.]()
The Players Fund x Carta
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![Seat Unique, a portfolio company backed by The Players Fund.]()
The Players Fund Invest into Seat Unique: 4th Fastest Growing Start Up in UK
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![Ruari Bell, Tom Gorringe, Anthony Watson and Tyrone Mings discussing sports investment at SXSW London.]()
The Players Fund x SXSW: Conversation between Founding Partners and Tyrone Mings, Anthony Watson and Tom Gorringe
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![Zaro.ai founders following backing from The Players Fund and Cherry Ventures.]()
Backing Zaro.Ai Alongside Cherry Ventures : Building AI That Compounds Intelligence for the Customer
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![The Huskeys team following backing from The Players Fund.]()
Backed by The Players Fund Alongside Other Tier 1 VCs, Huskeys Emerges from Stealth with $8M
