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We are the UK’s first athlete led VC firm.


Founded by athletes, for athletes. We invest in the next generation of tech enabled startups at Seed & Series A. 


We implement an investment strategy that harnesses the privileged access to private deals afforded to elite professional athletes. We then add tangible growth by leveraging our network for early-stage companies.

  • We are the trusted bridge between the athlete community and the venture ecosystem, blending the winning mentality of world-class sportspeople with the acumen of seasoned investors and operators.

    Our ecosystem brings together over 60 elite athletes from across the globe, an experienced investment team with over 300 investments, seasoned executives with experience scaling global businesses like Amazon, and a portfolio of visionary tech founders. This diverse network combines the unique access and influence of top athletes with deep investment expertise and operational experience.

  • We are generalist Seed and Series A investors, writing initial cheques of £50,000 to £300,000 into high-performing early-stage businesses. We focus predominantly on the UK and Europe, but we remain open to exceptional global opportunities.

    We are not lead investors – instead, we co-invest alongside world-class VCs, collaborating on opportunities with market leading investors and founders.

  • We are not just investing capital; we're offering access to our high-profile network to provide support across B2B relationships, marketing, sales, and business development.

    We aim to be the most valuable name on the cap table, driving real impact for our portfolio companies.

CO-INVESTED WITH

 PLAYERS NEWS

  • The Players Fund invests in visionary AI health platform OptimallyMe, alongside Ryder Cup Captain Luke Donald.

    READ HERE

  • The Players Fund invest with LeBron James, Epic Games, Nike and Fenway Sports Group into Naomi Osaka's Hana Kuma

    READ HERE

  • The Players Fund x SEAT UNIQUE event

    READ HERE

  • The Players Fund x Carta

    READ HERE

  • The Players Fund invest into Seat Unique: 4th fastest growing start up in UK

    READ HERE